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Boutique Experience
The project transforms a hospitality brand into an experiential narrative that communicates creativity, artistry, and immersion.
Drawing on Surrealist automatism, the use of abstract forms, bold color, and fluid compositions take inspiration from Joan Miró’s visual language. The system balances playful artistic expression with functional clarity, positioning Automatism as a cultural experience where art and hospitality converge.
| Brand Identity | Print | Digital |
| Guest Experience | Merchandise |
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